We aim to tackle head on the bland, ‘nutritionally bleak’ landscape of mass-produced/over-processed, conveyor belt dog treats, short-sighted snacks riddled with dubious, second-rate ingredients, pointless ‘filler’ grains, unscrupulous masking salts & sugars and synthetic nasties (flavors, scents & colorings). We recognize that many of the wholesome, dietary breakthroughs now shaping ever-improving human diets, have the potential to truly enhance the long-term health & happiness fortunes of your equally deserving dog. At Pawfect Foods we ignore the short-sighted belief that dogs are single-track carnivores, adopting instead a more ‘flexitarian’ outlook that actively accepts the unavoidable truth that first-class fruit, veg, herbs and dairy brings extra nutritional integrity and virtue to any dog’s daily diet. Our clean-eating agenda of pioneering, all-natural daily treats have been lovingly made in small, handcrafted batches to nurture the long-term health and happiness of your four-legged family friend.