How much is an idea worth? One right idea can deliver an upswing for a new or challenged business that may last for years, if not decades. We call ourselves a collective because we bring all of our combined experiences, resources, and network to the table for every client that engages with us to help their business achieve their goals. Our ideas have been behind the success (and rebirth) of many businesses, including some iconic brands. We are often brought in at the starting or low point for a brand to help them reach the apogee of market share. And, that’s exactly what we do.