Choucair is a pioneer company in software testing in Latin America. It has more than 18 years of experience, keeping its focus on such discipline, which gives it a great authority and objectivity in the software quality area. Choucair has executed more than thirty thousand testing projects in eleven countries and has created a new category in that market: Business Centric Testing. Companies face the challenge to continue being relevant in the new digital era, where the word value is redefined for all users and the game rules have been changed, as well as the ways we are in contact with each other, negotiate and consume; that is why companies are constantly in the need to reinvent themselves and digitize their business model. In this process, companies seek to minimize their risks, optimize their opportunities and, above all, achieve its strategy, aligning it with its technological environment to materialize its value promise with its clients and users. In Choucair, we are conscious of that kind of challenge, that is why we are obsessed with the success of our clients’ business models in the digital transformation and we test with excellence their technological environment, focusing in its strategy and business to develop its competitive advantage. Here, we do not test software, we test how technology boosts our clients’ dreams in the new digital environment.