Nature Source Genetics (NSG) is a company dedicated to optimizing plant breeding through the use of genomic data. Genomic technologies are producing vast amounts of precise data that are rapidly revolutionizing the breeding process, but full realization of the potential of these technologies requires a fundamental shift in the way genomic information is applied to the design and execution of breeding. Using its team of mathematicians, optimization specialists, statisticians, computer scientists, software engineers, and breeders/geneticists, NSG has developed a suite of algorithms and techniques to optimize efficiency and maximize returns across the entire breeding process. NSG provides support to the breeder both for overall breeding strategies and for shorter term decision making, with methods tailored to specific breeding objectives and to the biological constraints of each species. NSG also provides expertise in the development and implementation of new protocols for efficient clonal propagation, leading to the rapid availability of the best varieties for farmers and for industrial plantations worldwide.