A start-up that’s strong on credibility, with 50+ years of professional and consumer hair & beauty industry experience covering sales, education, marketing and distribution. We have a proven track record but are always learning and looking for new and innovative ways to grow, promote, market and sell the hair & beauty brands we love. Our idea: find products that salons will love - we’ve spent the last year scouring the world. We looked for brands that are fashion focussed, simple solutions, easy to use, improve salon business and are great to retail. Our belief: the best people – sales people, educators, customer service and warehouse teams – are what will make us stand out and why salons will want to work with us. We help salons grow with great products, incredible support and the knowledge that together we can create better, more profitable, exciting and fun businesses.