The Sports Business Institute (SBI) is a private learning institution based in Barcelona with a regional office in North America that aims to provide top-quality practical executive business training to those aspiring to work or advance their career in sports, with a particular focus on the football/soccer industry. Our programs have been designed to bridge the gap between an academic approach to sports management and the real-life work environment of the industry. We offer a realistic overview of the key elements that must be developed, analyzed and enhanced in order to be competitive in such a demanding sector. Our interactive online methodology combines live weekly web conferences with industry professionals with an integral online platform that consists of practical readings, football-specific case studies, forums and discussion groups that ensure that the concepts are learned, implemented and evaluated. Our mission is to provide our students with a pragmatic approach to learning to set the foundation and promote the development of a successful career in the sports industry by applying the following structure: • Learning through case study analysis presented by executives from the sports and football industries through both our face-to-face and online programs • Applying the knowledge through discussions with faculty and like-minded peers and putting into practice through hands-on assignments and real-life experiences • Advancing career opportunities through internships and networking with faculty and top-tier sports industry professionals