We are The Craft, a strategic consultancy that works with B2B technology brands to develop answers to the complex challenges that business, sales and marketing leaders need to rapidly grow revenue. We give clients a precise framework pinpointing their value proposition and differentiation from a customers perspective - enabling us to strategically position them against their competitors and convey precisely what they do, what they deliver and what it enables their customers to achieve. We deliver strategic positioning complimented by sales enablement and executive-level content which helps our technology clients to sell more to organisations in key industries including; financial services, telco/media, manufacturing, public sector, retail, and healthcare. We apply our expertise to differentiate our clients at a business, industry, product and account-centric level - enabling them to grow revenue faster.