*Vision: an ethical marketplace where buyers and sellers can trust each other. *Mission: to be the leader in advancing marketplace trust. *BBB helps people find and recommend businesses, brands, and charities they can trust. The BBB is founded on the principles of ethics and integrity in business. Ethics, however, extends to all phases of our lives, both personally and professionally. Need help checking into a company or charity? Have questions on filing a complaint or maybe you want to submit a customer review? Your local BBB is here for you!