Our Motto is ‘Driving Traffic and Converting Traffic since 1969‘ (well not quite that long,none of the team were born until 1978 at the earliest but we thought that the 1969 bit sounded cool). Seriously though, as a business owner, you only need to be worried about these two concepts. Driving traffic is the service we offer which bring people to your website. It shouldnt really concern you if its SEO, PPC, a Social Media Campaign, or other forms of media buying. Converting traffic is the service we offer which ensures this ‘traffic’ requests a copy of your book, picks up the phone, emails, ‘opts in’ or downloads one of your case studies. Its all about Return on Investment (ROI). You are better off having 1000 visitors a month that convert at 2% (20 leads), rather than 3000 visitors that convert at 0.075% (23 leads). Why? Because in most cases 3000 visitors is going to cost you more than make. Its not a difficult concept, but one that many digital marketing firms don’t fully track and monitor. If you haven't noticed, ROI is our speciality.