In ARI we believe that simplicity is the path towards a more accessible and useful technology. Furthermore, at ARI we have a particular fondness for renewable energies as we are convinced that solutions created based on the principles of simplicity, accessibility and utility will, without doubt, lead to a better future for all. For this reason the founders of ARI decided to focus the company’s technical talent on renewable energies. It can therefore be said that ARI was created with a vocation for renewable energy. Moreover, the decision to focus during the initial incubation period of the company on a limited number of ideas from those that the technical team has is a strategic one, as the chosen ideas are the ones we believe have the greatest potential for development today. As these ideas will mature they will pave the way for the development of future ideas. This focus on new ideas leading to a useful application is what inspires ARI’s corporate identity: "practical innovation"