Fresh Tri is a mobile app designed to free people from dieting forever by training them in The Iterative Mindset™. Fresh Tri drives weight loss naturally — through healthy habit practice and iteration — no guilt, no shame, no failure. Fresh Tri guides users in building new healthy-eating behaviors by leading them through a menu of evidence-based food habits; users personalize, practice and tweak these habits until they naturally fit into their lives. Users can also participate in Mindset Live video sessions led by health experts who provide insights and inspiration as users learn and practice this mindset.