The Movecoach platform engages employees to more activity via a dynamic guidance platform. The Movecoach engine analyzes participant activity data from iPhone, Android, Fitbit, Jawbone, Garmin and other tracking apps to create a personal training program that dynamically adjusts. Customers participate around a universal movement goal, are broken down into geographic office teams, socialize progress on a dynamic leaderboard, and receive rewards for their accomplishments. The service includes access to real coaches who review personal progress for accurate assessments and guidance. Corporate Customers include LinkedIn, Salesforce, Genentech, Visa, AdRoll, Glassdoor, Jazz Pharmaceuticals, Okta, TPG Capital and others. The company also delivers a dynamic guidance service called Runcoach. The Runcoach platform provides the personalization of a world-class coach for all runners. Customers include organizations such as The American Diabetes Association and The Atlanta Track Club, and road races such as The Chevron Houston Marathon, Detroit Marathon, Blue Cross Broad Street Run, Marine Corps Marathon and Dublin Marathon.