The world's first digital-only science lifestyle magazine, Guru Magazine launched in June 2011, attracting over 6,000 visits for its pilot issue. Released bi-monthly, it is published in formats for tablets, e-readers, smartphones and desktop computers. Guru lets you explore the things that really matter to you: life, love, media, technology, psychology, food and stuff. It will keep you informed and entertained about what you do with your time, your life and your money. In late 2012, Guru Magazine received the backing and financial support from the Wellcome Trust in recognition for its novel approach, 'snappy focused articles' and potential to communicate high quality science writing to a wide audience. Guru offers compelling content but without the ‘geek’ factor you might get in a regular science publication. It’s authoritative and everything is presented in a light-hearted and fun style. More like a lifestyle magazine really… What makes Guru so exciting is it is written by you and for you… It’s a project that collaborates the best writers, bloggers, photographers and artists on the internet – from all over the world. Gurus are people like you with a passion to communicate the tricky stuff of life. A 'crowd-sourced' publication, Guru has contributors currently from the UK, South Africa and the USA. And because Guru is a digital magazine, there’s no paper waste or queuing in the shop. It looks beautiful on your iPad, e-reader, Smartphone or PC screen. So - Do u Guru?