MINDD is the first bra and intimates company engineered specifically for the D+ consumer, who makes up more than 60% of the current shopping demographic. MINDD was started by intimates expert Helena Kaylin, who previously served in leadership roles at Victoria's Secret, Lululemon, Under Armour and Calvin Klein. Despite being at the forefront of bra design and innovation, Kaylin grew to be a frustrated consumer. A 36DD herself, she found that companies were not building bras that addressed the pain points of the D+ woman. She started MINDD to solve for this issue. MINDD leverages MINDD Tech, an innovative, fit flexible technology which addresses seven key zones throughout the bra, creating support and lift that could typically only be created with a wire. MINDD = Beauty, Comfort, Innovation & Performance. Based in Los Angeles, CA @MINDDBra (IG)