Established in 1999 as an upscale accessories store by Antonia Giacinti, ANTONIA quickly expanded its range to include women’s wear. In 2007, her partner Maurizio Purificato opened a companion men’s wear store down the street and in 2013, the two boutiques were combined under the Palazzo Cagnola roof while preserving their individuality, aesthetic and vision.
Today Antonia is a fashion-forward multi-brand clothing and accessories store for men and women located in Milan’s pulsating Brera area that over the years has evolved into a leading and multi-faceted global brand. 
Antonia Giacinti and Maurizio Purificato continue to be the power couple behind this successful, directional and influential global retail reality, which in 2016 they exported to China where they opened a sprawling Antonia boutique in Macao, considered one of the region’s top shopping destinations. Their visionary interpretation of trends and ability to mismatch established and fledgling brands into unique looks have made Antonia a go-to choice when it comes to one-off collaborations, exclusive events, and rolling out the hottest sneakers on the market. 
In 2019, Antonia redesigned its online antonia.it website to create an editorially-driven e-commerce destination with high-impact imagery, daily news and style posts that further spotlight its brand mix, partnerships and exclusive collaborations.