Senora Advisors (SAL) is a financial advisory start-up that aims to become one of the leading advisory firms in near future. It deals with two business segments – Investment Advisory vertical and Corporate Advisory vertical. Investment Advisory Vertical (IAV) endeavours to create sustainable wealth for its HNI clients through direct investments into equity markets. It offers professional advisory services to its Clients for equity investments with an aim to deliver consistent returns; through intelligent and tactful investment strategy. Here, the team leverages its strong market understanding, networking with market stalwarts and other participants in the industry to consistently beat the benchmark returns. Corporate Advisory Vertical (CAV) provides communication solutions for listed companies looking for correcting a mismatch in their fundamental value and its market perception. CAV designs and presents an investor relations blueprint, customized as per the clients’ business needs; leveraging its in-depth and coherent business understanding and data analytics.