We collaborate with African social entrepreneurs with businesses that meet a triple bottom line (profit, planet & people) to build them into sustainable companies perpetuating development and create wealth. We use a combination of one on one coaching in areas of strategic business planning, start-up tools for success, marketing tactics and financial modeling. General coaching focuses on finance, bookkeeping, environmental science, legal, markerting, public speaking and psychology. Entrepreneurs are also linked to industry specific mentors. Einstein Rising was formed with the understanding that social entrepreneurship is the most effective strategy in achieving and improving efficiency / effectiveness of free market activity while creating less strain on surrounding communities or environmental ecosystems. Social entrepreneurs are becoming necessary catalysts for change in the global market place. We aim to facilitate the change of standard business performance measurements. The result has been both attracting new funding sources and capacity to react to societal problems and entrenched issues.