abjad's story is truly being written as we write this. it is a story driven by every new possibility that presents itself. simply, abjad is not 'above the line' or 'below the line' or 'on the line'. it's not or, or, or. it's and, and, and. it's not a jack-of-all-trades, master of none. it has a jack for each trade, master of all. abjad is a journey to be traveled by its clients to transform their ideas into meaningful visions going forward. it is the joy our alphabets have and is inspired by colors to transcend all boundaries and fill in all missing blanks. when asked about our identity, we don't answer a question but rather give a general idea that pretty much stops the time-share solicitor in mid-sentence. but it only tells part of the story. as if you say picasso painted a picture. or sadra wrote on philosophy.