UseMyBenefits.com seeks to be "The Go To Search Engine for Loyalty Program Benefits." Why shouldn't you be able to walk into a store or restaurant, or shop on line, and have instant access, all in one place, to the discounts, cash back, free items, upgrades and services and other items you are entitled to, on account of the credit cards you hold and the loyalty programs you belong to, such as alumni associations, auto clubs, charities, professional associations, even Public Television? Americans hold 3.8 billion loyalty program memberships, but 81% say they don't know what their benefits are or how or when to use them. UseMyBenefits.com will address the major problem facing the $160 billion loyalty industry today: lack of member engagement Live on the web in beta at www.usemybenefits.com. 5 patents pending.