FUL exists to bring bold and performance driven products, that’ll make you swoon while using them. FUL was born out of a desire for something better. Products that meet the high standards needed to be used in the world’s top salons while being accessible and easy for customers to use at home to achieve incredible results. All packed with the latest innovations and groundbreaking ingredients. We went on a journey to find our perfect products, and when we couldn’t find them, we decided to make our own. FUL was created with input and testing from over 60 top hairdressers – including global artists, professionals in product development and runway hairdressers for the world’s top fashion brands. We listened, tested and formulated our products to perform to their exacting standards and we are proud of our strong hairdressing heritage. We listened to feedback from thousands of hairdressing customers to understand what was important to them, what their current at home products were lacking and how we could make professional hair care easier to use at home.