ENPRIMERA is a company that uses sport as an AGENT of change, knowing its enormous impact on society as an educational tool, power of integration capable of eliminating political, religious and discriminatory borders to unite people in a common goal. We reach the most remote corners of Peru carrying an adequate communication strategy through sports activity. ENPRIMERA recognizes the need companies have to carry out integration activities for their employees and the people in their area of influence; for this reason, it creates different methodologies that generates real added value for the different stakeholders and allow companies build a better future for both, themselves and the surrounding communities.