The Agency was founded in the heart of New York City in early 2010 by two passionate industry professionals with extensive and complementary backgrounds in the arts, design, entertainment and advertising. Witnessing the changing tide of the world's economy and noting how people everywhere over were changing the way they do business, Simon Rogers and Oliver Zehetner-Loffredo began work on a new concept during the fall/winter of 2009. Its core was to make talent a whole lot more affordable and accessible for clients whilst maintaining the same rates paid to models and actors, an idea that would please everyone; Give clients direct access to quality, top-notch talent, and get rid of the middleman! Clients would be able to book jobs quickly for a lot less money, whilst at the same time having increased flexibility, and a hugely diverse pool of talent, in different areas at their fingertips, harnessing the power of social networking, connecting and empowering all involved. Thus, the Agency was born, a fully integrated social network/agency hybrid representing not only traditionally beautiful, talent, but real people, interesting people, unique and hard-to-find types. Professional full-time talent, new faces, and everything in between, seamlessly connected online. Though our story begins in New York City, the agency will continue to grow and spread it's network around the world every day, improving its website and service with a true zeal for remaining at the forefront of the modern casting process. It's a whole new world out there, and by embracing a change in how model and talent agencies have operated for years, an era of casting is born that's cheaper, faster, and further-reaching than ever before. Simple, Modern, Casting. Welcome to The Agency.