The mission of the Foundation ReBin for Sustainable Development ® is to promote, develop, support and accompany all ecological, socially responsible and economically viable projects. We are a socially, economically and environmentally oriented start-up, launched in August 2015 with a responsible sense of entrepreneurship. Our main concern is the sustainable challenges caused by waste: air and water pollution, health deterioration, biodiversity destruction and profit maximization by the actors operating in this industry. Our organizational perspective is to develop a business model that will create shared value by federating all actors. We work on the creation of innovative and cohesive projects that entices people to no longer perceive waste as a nuisance, but rather consider it as a valuable resource.