We simplify category management to boost your sales. We offer bespoke services to suit your individual business needs, working with an agile, no-nonsense and practical approach. Our focus is to help enhance your team's capability whilst delivering long-lasting, category-led solutions. We've had 50 years of combined experience delivering wins for the shopper, category and retailer, working in 9 blue-chip organisations across 30+ diverse categories. With over 15 years at Director level, we have led successful, world class Category Development, Shopper Marketing and Consumer Insight teams. With a history of hundreds of successful retailer meetings 'at the sharp end' and a track record of sustained brand, private label and category growth, we are able to translate this real life experience into clear, actionable insights to help transform your business. We are passionate about everything we do and will work closely with you to indentify the issues, then deliver the tailored solutions in 3 main areas: 1) Creating Strategy - Category, Channel, Commercial strategy that ‘cuts through’ 2) Improving Performance through commercial- category- channel- brand- digital plans, Fixture of the Future, Revenue Growth 3) Building Capability and high performing teams harnessing the power of Strengthscope®️. We offer diagnostic tools to help assess your teams’ capabilities and either bespoke or open training programmes to support you on your learning journey. We pride ourselves in being 'down to earth' experts who will connect with your team, delivering long lasting, 'step change' commercial performance. We listen to your needs. We keep things simple. We help you move forward. We are Catology Consulting. Please contact us, we'd be delighted to meet you!