At the consumer level, Rentall is the B2B + B2C marketplace for all rental products. Rentall - working to bring a $60B brick-and-mortar industry online - serves as a SaaS platform for SMBs, enabling them to have a web presence beginning with a storefront. Rentall serves as an inventory management platform for these SMBs, thereby bringing inventory online, allowing customers to discover individual rental products rather than rental businesses. Ultimately, Rentall aims to serve as an insurance provider, merchant gateway, as well as a distribution and extended SaaS platform for SMBs.