XR Associates (XRA) has been at the forefront of offering cutting edge technologies in Malaysia for the past 8 years. As the Association of XR headquarter in Malaysia, with more than 60 company members and strategic partners from the regional chapters in Indonesia, China, Australia, New Zealand, Singapore, Taiwan. Today, our association is one of the leading providers of XR solutions to the Asia market. We offer our clients full lifecycle computer systems and software engineering capabilities, innovative solutions for industry 4.0, virtual training, and effectual program management with XR (Extended Reality) included AR – Augmented Reality, VR – Virtual Reality, MR – Mixed Reality, AI, Robotic, Simulator for Manufacturing, Healthcare, Emergency Response, Security & Defence, Entertainment, Marketing, Tourism, Automotive, Aviation, using the similar processes as in digital creative content development. We aim to increase public awareness and market demand within the digital ecosystems together with government and private sectors.