Founded in 2012, Veer is a second generation diamond jewelry manufacturer and merchant. Veer's mission is to help entrepreneurs, creators and decision makers compete in their market and increase revenue while maintaining desirable profit margins. Veer benefits from being a hybrid model with the capability of manufacturing in both the United States and India, enabling them to take care of their retail partners effeciently. Retailers are at the heart of their organization, and Veer takes pride in being a diamond supplier that independent retailers can rely on. Quality, consistency, quick delivery, and customer care are a few qualities that set Veer apart from other diamond suppliers. While offering a broad range of creations from loose diamonds to custom pieces, Veer continues to think outside the box and create unique pieces that help to differentiate independent retailers.