DIGITAL FABRIC is a "Being Digital & Not Doing Digital" Ideology, which is supported by a comprehensive framework that embeds five critical work design constituents (The building blocks of every organization). I am presenting the ideology around reorganizing logical grouping of (IT)- Information Technology, which implied "Information managed by Technology" to an evolved narrative (TI) "Technology-driven Information." I assist organizations and leaders in formulating a strategy in various aspects of their business, technology, and support functions. I offer comprehensive support and in-depth guidance in optimizing thought - task - action leadership (Advisory on IT/Digital program management), brand-product-services positioning, strategic marketing, sales/presales & business narrative, and operational best practices.