Product Opportunity Mapping is a framework and series of programs for identifying, evaluating and selecting new product opportunities that increase and diversify revenue and strengthen corporate resilience. It is for executives to improve product development ROI and to challenge and inspire their teams to build better products by solving key customer problems. Product Opportunity Mapping was created and is offered by Bruce Alton through facilitated hands-on sessions and is borne out of his 30 years of experience as a c-level executive, company founder and angel investor. Bruce has identified the common-thread challenges of the product development process whether in startups, growth companies or well-established businesses and combined them with global best-practices and real-life case studies. Bruce is also the founder of A-Partners Ventures Inc. which provides strategy and due diligence advisory services and is building a portfolio of investments in companies that use artificial intelligence and machine learning to create a competitive business advantage. Previously, he was the co-founder and CEO of one of the first internet development companies in Alberta and has held c-level leadership positions with fast growing businesses in the advanced manufacturing, software, hospitality, real estate and energy sectors. Bruce is community leader, corporate director and has been an invited speaker at entrepreneurship and technology conferences around the world. He was also previously named as one of Alberta’s 50 Most Influential People by Alberta Venture Magazine.