Demand has grown for unique artisan-made products that express worldliness, exclusive access and ethical luxury. Shifts in values towards global sustainability, particularly in the young and affluent consumers, are inspiring greater commitment to fair trade. This has created an opportunity for artisanal products catering to a growing market segment as well as the luxury elite. SheWorks is a social enterprise that strives to fill the gaps existing in supporting income generation opportunities in the textile centered craft industry of Pakistan. Our focus is on creating opportunities to initiate collaboration between artisans, designers, researchers and techies to explore the development of a strong international crafts community that is in touch with cultural heritage and open to innovation and development.