It Started Out Of Necessity. It was 1935, the height of the depression. Elmer “Jack” Wentzel found himself with a problem. Jack had floors to finish and no wax. Big suppliers were cutting back production, limiting supply and driving up prices. With jobs scarce because of the times, Jack wasn’t about to lose work. So, being the industrious guy he was, he bought himself a 50 pound block of carnuba wax, melted it in a boiling soapy solution to make an emulsion and added shellac for a high shine. What Jack created was a water based finish that was a distinct improvement over the harsh solvent based finishes of the day. Before long, word spread to other contractors about Jack's finish. He became so busy he outgrew the little garage behind his home and The Dura Wax Company was formed. Over the years the product lines increased to include strippers, general purpose, floor and carpet cleaners and a complete line of janitorial equipment from floor mops to floor machines, automatic strippers, vacuums, dispensers, buckets and carts. At Dura Wax, we understand your day can entail a variety of cleaning challenges, so we are here to help support you with our products and knowledge to make your job easier. We Fight Dirty!(TM)... so you really shine!