Merlin Edge Inc. is named after the Merlin, the fast and graceful falcon inhabiting Western Canada and the northwestern United States. Merlin Edge works harder to understand what keeps your business aloft than any of its competitors. Where others scratch the surface, you could say Merlin sinks in a talon to understand the core of your business's competitive position and business realities. We guarantee no blank stares at our first or next business meeting. We are a company of thinkers. Our approach to strategic communications distills your value proposition from research involving you, your stakeholders and the industry landscape. Our belief in the need to understand the subject matter intimately reflects the enduring values of the company and its founders. Merlin was founded in 1993 by Laurie Watson and George Koch, two writers with long experience in journalism, communications and publishing. We help your business soar by developing your communications strategy and executing your project with integrity based on a deep understanding of your business, the stakeholders you're trying to reach and your business environment.