ui3 is an information design and content development company with a strong foundation in user experience (UX). Our work is focused on providing the best possible online experience for the audience. Our key offerings include: User needs analysis • interviews and desk research to identify user needs • documentation of user needs in personas / scenarios Information architecture (IA) • IA and navigation structures developed in consultation with Subject Matter Experts and checked against user needs • navigation usability tested with audiences User testing • a modular approach to user testing Content development • content assets audited and mapped to locations in the new navigation structures • content gap analysis • writing and editing web page content • metadata research and collation with keywords threaded into content and headings. Website presentation • visual design informed by information design and user needs