eightyone600 is a strategic marketing consultancy working in the business of sport. Our clients include sports federations/NGBs, professional sports clubs and major sports tournaments & events. We advise on marketing strategy, brand strategy & visual identity, marketing campaign development, ticketing marketing strategy, channel planning & media strategy, CRM and spectator experience. eightyone600 was founded by Jon Duckworth, a sports marketing expert who has previously held senior marketing roles at London 2012, Rugby World Cup and Premiership Rugby. We have accumulated an incredible depth of sports marketing knowledge and success, including selling-out the London 2012 Olympic/Paralympic Games and achieving a world record attendance for the Guinness Premiership Final. Our aim is to increase revenues for sports rights holders by connecting them more strongly with their current and future fans, leading to a growth in fan base, an increase in attendance and a rise in the value of the brand.