TideWatch is a team of hardcore analytic strategists, expert anthropologists, and true creatives; we bring the full force of our diverse skillset to the table for every client engagement. Most of our projects are hybrid qual/quant designs. We blend the two to craft stories that carry the weight of quantitative evidence while authentically portraying the life and behaviors of the consumer by going well beyond your typical interview, ethno or focus group. We focus on strategy, innovative design, and artful storytelling. We may be one of few firms with a full time Creative Director who leads our data visualization, video production, and visual deliverables to ensure we deliver a memorable story of the research. Since TideWatch’s inception in 1998, we are fortunate to partner with international market leaders - from Target, Nike, and Disney, to Citi, Sprout, and CNN.