Retaility is a merger of Retail, the name of founder Lianne and the Reality; a unique service combination of consultancy, creativity and execution. Retaility delivers practical end-to end solutions with creative tools and advice covering Retail Strategy, Format Development and Category Management. The overall mission is successfully support organisations in their capability for growth by offering business distinctiveness methods. Ability to initiate and implement new concepts effectively and will add distinctive value to companies & brands. Mostly important, awareness and understanding of customer behaviour. Together with analytical skills, abdominal feeling for goods and a creativity will result in identify opportunities within retail formats and categories.