Big Data for Africa (BDA) is a data analytics lab. Founded on a mission to close the data gap in Africa, BDA helps firms, government agencies and NGOs across Africa mine and transform data into actionable insights to inform strategic decision-making and fuel growth. By integrating rigorous methodology, with innovative, analytical tools and machine learning techniques; BDA collects and analyzes actively and passively generated data, identifies relationships between key indicators, predicts future performance potential and creates opportunities for micro-level understanding of each client’s unique needs. Our brand of analysis has the power to enhance customer experience, improve program targeting and investment, inform policy and change lives. BDA has experience working with clients across a range of industries, including retail, agriculture, labor and employment, and education.