SelfStudy Inc. is a learning optimization technology company offering professional societies and publishers the first AI-powered cloud platform for delivering personalized content discovery and adaptive learning programs. Blending machine learning and dynamic item response theory algorithms developed at MIT, the SelfStudy platform assesses each user and their community, and in real-time selects the most relevant multimedia content to enable rapid mastery and retention of new knowledge. SelfStudy's platform comes with simple back-end tools that automate content creation, migration, and management; generate user analytics; handle credit administration and reporting; and facilitate badging and certification. Founded in 2017, SelfStudy is based in San Francisco, Calif.