AMPERSAND AS APOSTROPHE, a high-end + high-concept fashion accessories line. Designed by refining what’s there instead of focusing on what's not. ampersand as apostrophe was born from its design concept in its most simplistic form. once read aloud, the phrase reveals itself as three common symbols: ampersand meaning addition, as meaning equal to and apostrophe meaning multiples of. all functions of transformation, methods to an end. written, their raw qualities are abstracted, revealing their honest + would-be undiscovered, visual beauty. the conventional, transformed unconventionally. “Taking things that are overlooked and transforming them into something raw and beautiful with multiple expressions; design by refining what’s there, instead of focusing on what’s not. The conventional transformed unconventionally. It’s not simple.” -ampersand as apostrophe’s designer, j.park.