Helping people and businesses understand the psychology of why people buy. Founder: Melina Palmer Applied Behavioral Economist, keynote speaker, host of The Brainy Business podcast, Inc.com columnist, teaching applied behavioral economics through the Texas A&M Human Behavior Lab, author of What Your Customer Wants and Can't Tell You and What Your Employees Need and Can't Tell You. Bringing behavioral science out of academia and into application - giving businesses the practical tips they can use to incorporate behavioral economics into communications so they are more brain friendly -- whether that is with customers, employees, vendors, or anyone else. Are you ready to be more effective and efficient in your messaging by making it more brain friendly? The Brainy Business can help you BE thoughtful.