Lucid Innovation is a team of creative designers and engineers. We use smart, sustainable design to think ahead, open-up new markets, drive innovation and increase your competitiveness. Every experience of your product or service is an opportunity to build competitive advantage. Our job is to explore each interaction, create new ways to simplify complexity, and align potential solutions to your brand values. We test ideas by quick modelling, so people can understand ideas and share experiences. Using life-cycle assessment, we identify a true cost of ownership over time and the carbon footprint of options. We seek out opportunities to balance cost with the product values that your users really care about. Exploring options helps us focus design on what really matters to people, and helps us design out the waste that doesn't. It helps minimise the impact of rising energy and materials costs. It helps to future-proof your competitiveness, making your intellectual property more valuable. Working with diverse production processes and materials, our team has accumulated the know-how to reduce risk and to avoid the unexpected. Collaborating with clients and suppliers, your design is optimised for production using a process accredited to ISO 13485, the international standard for medical device design. At Lucid Innovation, your offer is designed to be more compelling. It’s designed for longevity. This is design for sustainable commercial advantage – and who wouldn’t want that?