Context Matters, founded in 2010 by Yin Ho, and headquartered in New York City, is a health economics data and technology company committed to helping life science organizations gain market access with optimally valued therapies. Context Matters was acquired by Decision Resources Group (DRG) in August 2017. Context Matters delivers a sophisticated technology platform and data model of global drug development and market data that is instantly accessible via a SaaS subscription through any browser, any device, anywhere in the world. Its easy-to-use interface enables biopharmaceutical teams to spontaneously and interactively aggregate, visualize, and comprehend the kinds of data-derived insights to inform strategy from early development through regulatory approval and global reimbursement.