Cashalot is a Biderz's service on smartphone dedicated to mass market on Baby Universe that allow futurs and young parents to access in a very targeted way to exclusive discounts based on the scan of products they like during shopping in store and consumption profiling. The Benefits : - The Service for consumers : access to discounted offers on product they like and at the right time - The Service for Advertisers : maximize volume by being able to provide adapted discounts for each consumers profile, and that at a lower cost => driving more profitable volume A new media // The best "Drive to store" system.