Established in 1954, as the Canadian Tea Council with the founding countries of Sri Lanka and India, the council carried the role of promoting tea consumption to Canadians. Today, as the Tea and Herbal Association of Canada, we are a not-for-profit association representing the entire tea industry in Canada from the bush to the cup. We act on behalf of members who consist of Producing Countries, Growers, Importers, Packers, Allied Trade, Retailers and TAC TEA SOMMELIERS™/℠ to promote tea. Mission & Vision Statements: Our Mission is to be the absolute voice of the Tea Industry responsible for government relations, advocacy and providing PR & communication to consumers & industry. Our Vision is to be the leading authority and industry voice on all things tea in Canada. Four Pillars: Government Relations: Ensure industry stability by positively influencing the Federal Legislative Agenda to support the Canadian tea industry’s growth. Communication: Deliver the “Tea is a Healthy Beverage Choice” message to consumers and promote the benefits of drinking tea. Membership Services: Serve as the number one source of information and research about tea and offering a recognized certified Tea Sommelier program. Networking: Bringing together all levels of the tea industry’s supply chain to provide networking opportunities through annual conferences, government liaison and events. What We Offer -Education -Research & Statistics -Publications & Networking -Advocacy & Regulatory Support -Media Relations & Promotion -International Representation