Modern research in psychology and neuroscience has shown that unconscious processes—particularly emotional processes—underlie much of behavior and are measurable. Two technologies are particularly useful at capturing reactions outside of our conscious awareness: reaction time and unconscious priming. Implicit Strategies measure these using the Implicit Networks Test and the Implicit Emotions Test, respectively. By using these technologies on the Internet, we can obtain results quickly and efficiently with large samples, allowing market segmentation. To learn more, visit our website at implicitstrategies.com or contact me at jweinberger@implicitstrategies.com.