Consumer brands need direction and answers to decide where, when, how and how much to invest. And the consumer brand community needs a beacon. Whether leading or lagging in digital commerce, brands need to know how they compare to their category peers and to industry innovators. Today’s digital shopper is more aware than ever and can choose to buy products on multiple channels any time of the day, anywhere in the world on any number of devices. Winning the consumer across marketplace/ pureplay, brick & click, social, intermediary, B2B and D2C channels requires a complex mix of knowledge, skills, processes, tools and technologies. DCG’s team of FMCG/CPG domain experts is ripping up the legacy manual. Follow the DCG community to avoid being left at the back of the digital shelf. www.dcg.ai