ARABIAN AL-EKHA is one of the largest direct importers of general merchandise in Jordan. Founded in 1976 by Khaled Habannakeh with a humble shop in downtown - Amman, aiming to provide a better life for his family. Khalid started seeking best quality products to make it available in Jordanian stores. And now, AL-EKHA has obtained and distributing ionic brands in the fields of FMCG and TOYS, and holding solid market share if not the first for most of these brands. Since Khalid was passionate to explore different business opportunities, AL-EKHA became part of HABANNAKEH Group. Next to FMCG and TOYS business fields, HABANNAKEH Group is also involved in light houseware distribution and retail business, Logistics and Clearance Services & Oil transportation. It is noteworthy to mention that Khalid Habannakeh has earned membership in Amman Chamber of Commerce following his business success story.