The labels YOUASME MEASYOU reflect a social conscience, celebrating the art of sharing. The name suggests inclusiveness rather that exclusivity. This focus on what binds people is not only visible in the interchangeable designs of our refined knitwear and jersey labels youasme (female) and measyou (male); being the world’s first crowd-funded fashion brand stimulates a close connection between designer, manufacturer and customer. Our approach allows the joining of forces and investing in a common belief: that of producing high quality pieces which are made to last.