Fishing – a Swedish growth industry Sweden has an enormous potential in the international fishing tourism sector. Fishing tourism is one of the Swedish tourism sector’s single most promising segments for attracting travelers to Sweden. This means that the European and American fishing tourism markets could play an even bigger role in the development of the Swedish tourism sector than it does today, especially in the development of rural areas. Travelling to and within Sweden is simple and safe, cost levels are attractive from an international standpoint and it is easy to communicate and receive assistance throughout the country.