Bruno Simeone launch his italian label Rossorame in 2006 throught the fashion design studio Calceviva s.n.c. The brand's luxury ready-to-wear is specialized in evening gowns, now distributed at Spiga 2, the multibrand store by Dolce & Gabbana in Milan. The Rossorame woman is passionate but she doesn't flaunt it. She is elegant and cultured with a strong personality. She loves silk materials, the see-through effect of clothes and refined details. Bruno Simeone, thanks to his experiece in China, manages to cobine accurately italian tradition of haute-couture with Asian experimentation.